Senior User Acquisition Manager

Vilnius, Lithuania

500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.

With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.

The job

What You’ll Be Doing:

• Planning, executing, and scaling app user acquisition campaigns on Meta (Facebook/Instagram), with performance across other paid social channels (TikTok, Snapchat) a plus

• Monitoring and optimizing account structure, bidding models, and audience segmentation

• Driving incremental growth through performance-focused campaign strategy and rapid experimentation

• Collaborating with analytics, creative and social teams to boost paid acquisition

• Generating insights from performance data and proactively identifying areas of opportunity

• Staying up to date with industry trends, platform updates, and evolving privacy regulations

• Producing regular performance reports and contributing to strategic discussions

Must have:

• 5+ years of performance marketing experience in app user acquisition, preferably in high-growth environments

• Expert-level experience managing Meta Ads (Facebook/Instagram) campaigns at scale, ideally with additional experience in TikTok Ads or Snapchat

• Proven track record of optimizing campaigns for performance metrics such as ROAS, CPA, and LTV

• Strong analytical skills, including advanced Excel or Google Sheets capabilities

• Solid understanding of app attribution and proficiency using MMP tools 

• Proficiency using tools like Looker, Tableau or similar BI tools to analyze and visualize data

• Strong communication and project management skills, with the ability to work cross-functionally

• Upper-intermediate or advanced proficiency in English

• Ability to conduct market research and competitors analysis
  
  

Nice to have:

• Experience with Google Ads and video networks 

• Experience in web2app user acquisition

• Experience in Health Tech, FinTech, or other regulated industries

• Experience with automation tools and scripts for campaign management

• Familiarity with GDPR, CCPA etc.

Salary range between €4500-€6000 gross per month