Senior Product Designer (Innovations)

Simple is looking for a Senior Product Designer to join our Innovation team. Your work will shape a completely new engaging experience inside the product that aims for a step-change in user retention. This is not an iteration role - you will be working on bold, breakthrough ideas that redefine how people build healthy habits.

As part of a small, highly talented and ambitious cross-functional team, you will have the freedom to experiment, move fast, and see the impact of your work almost immediately. You will help us create delightful, behavior-changing experiences powered by advanced science, AI coaching, and smart gamification - all to deliver real value to millions of users worldwide.

Who you are:

• You see user needs deeply and turn them into simple, meaningful, and emotionally engaging product moments that also drive real business impact;

• You understand how habits form in the real world and design experiences that gently guide users toward lasting behaviour change;

• You thrive as an IC – you love the craft, enjoy untangling complex problems, and bring clarity to messy spaces;

• You move fast, explore boldly, and iterate with intention, treating each concept as a hypothesis to learn from;

• You communicate your ideas with clarity and storytelling, helping others see the possibilities and align around the vision;

• You take ownership – when something feels off, you dive in, fix it, push it forward, and elevate the whole experience.

Key Responsibilities:

• Create and iterate on new engaging product experiences that drive meaningful behaviour change and boost retention;

• Work end to end – from deep problem framing and rapid ideation to polished execution and in-product experiments;

• Collaborate tightly with Product, Engineering, Data, and Science to bring breakthrough concepts to life;

• Use AI and gamification principles as core design tools to craft delightful and motivating user journeys;

• Prototype fast, test often, and apply insights to refine concepts and scale what works;

• Contribute to evolving design practices inside the Innovation team and help keep quality consistently high;

• Leverage the design system, improve it when needed, and push for clarity and coherence in the experience;

• Bring strong critical thinking, user understanding, and market awareness to guide bold product decisions.

What we’re looking for:

• A strong candidate has 5+ years of experience working on world-class B2C product;

• Experience with Health & Fitness apps is a nice plus;

• Proficient in leveraging UX research and data analytics to inform and validate design decisions;

• Strong skills in modern mobile product design, with a focus on AI integration and gamification;

• A data-driven mindset with a passion for rapid experimentation and iterative improvement;

• Ability to generate, defend, and present original hypotheses and design solutions with confidence.

Perks and Benefits:

• Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;

• A competitive salary package based on your unique expertise, skillset, and impact on the product plus stock options;

• In-office, remote and hybrid work opportunities;

• Relocation package (Cyprus) - optional;

• The equipment whatever you need to be happy and productive;

• A premium SIMPLE subscription;

• 21 days annual leave, plus bank holidays (those observed where you live);

• Flexible hours. We focus on your results, not how long you spend at your desk.

About our values:

• Think deeper: We understand that in order to grow we need to make all our decisions reality-based and change our opinion based on what we learn. We appreciate data coming in various forms – quantitative and qualitative, feedback from users and colleagues, and strong and weak signals.

• Focus on impact: Results and speed matter. When we are competing to become an A-player in the digital health market, we don’t have the luxury of deliberation. We need to make decisions and changes quickly and, swiftly learn from our mistakes.

• Take ownership: We seek to improve all facets of our company even in ways beyond our job description. We seek and take responsibility for our actions and their impact.

• Push the limits: We encourage our team to explore new ideas, challenge conventional thinking, and continuously improve work.

• Be a Championship Team: As a part of the championship team, you must improve your own performance constantly also know your teammates, their talents and skills and be focused on a common goal and how to achieve it together.