Product Designer (Growth)

We're looking for a Product Designer to join the Monetization team at Ultimate Guitar and take the lead on high-impact projects. You'll act as the Directly Responsible Individual, driving initiatives from ideation to launch. Your work will directly influence user acquisition, retention, and revenue growth — helping us move fast without sacrificing quality.

Key Responsibilities:

Hypothesis Generation:

• Generate and validate hypotheses with cross-functional team to improve user acquisition, retention, and premium subscription reactivation

• Identify and design new revenue opportunities and monetization features

• Collaborate with UX research team to uncover user pain points and optimization opportunities

Design Leadership:

• Lead complete design process from ideation through production implementation (web + app)

• Serve as DRI on monetization projects, coordinating cross-functional teams

• Drive projects from initial hypothesis through final results, analysis, and next steps planning

Data-Driven Design:

• Leverage product analytics and experimentation to inform design decisions

• Design and optimize monetization funnels based on user behavior data

• Create A/B test variations and measure impact on conversion and revenue metrics

Research & Optimization:

• Work with UX research team to identify user needs and conversion barriers

• Conduct usability testing on payment flows and subscription experiences

• Continuously iterate on designs based on user feedback and performance data

Required Experience: 

• 3+ years designing digital products, preferably with subscription/freemium models

• Proven experience with monetization features and conversion optimization

• Hands-on A/B testing and data-driven design methodology

• Expert proficiency in Figma

• Cross-platform design experience (web and mobile)

• Strong understanding of design systems and component libraries

• Experience with product analytics tools (Amplitude, Mixpanel, etc.)

• Ability to analyze conversion funnels and user behavior data

• Experience collaborating with UX researchers and conducting usability testing

• Strong hypothesis formation and experimentation skills

• Excellent communication and presentation abilities

• English level: Upper-Intermediate

• Analytical thinking and systematic problem-solving approach

• Collaborative mindset for cross-functional team environments

• Portfolio required — showcasing case studies that highlight your product thinking, process, and final outcomes