Head of User Acquisition

The Head of UA role requires deep expertise in managing large-scale budgets and driving app growth across key acquisition channels such as Meta, TikTok, Snapchat, Google, ASO/ASA, and Web2Web funnels — while also leading and developing a high-performing UA team.

Responsibilities

• Develop and own the UA strategy across Web2Web, Web2App, and mobile (iOS/Android) funnels for the B2C US market

• Manage and grow a team of 5+ UA managers and coordinate with external agencies or partners

• Lead campaign planning and optimisation across Meta, Google, TikTok, ASA, Snapchat, and test new channels

• Oversee $10M+ annual UA budget, ensuring efficient allocation and pacing across platforms

• Set and track key performance metrics including CAC, ROAS, LTV, and conversion rates

• Build a transparent reporting framework for campaign and funnel performance across the organisation

• Drive creative testing processes in collaboration with the Creative team to identify scalable winners

• Implement and manage the MarTech stack (attribution, Conversions API, automation tools, onelinks)

• Ensure cross-functional alignment with Product, Analytics, Creative, ASO, and Finance teams

• Promote a culture of structured testing, data-driven decisions, and continuous iteration within the UA function
  

We expect that you have

• 2+ years in a senior or leadership role in performance marketing, managing large budgets and teams

• Proven expertise in user acquisition for health & fitness, education, or gaming sectors

• Experience managing teams of 5+ and mentoring talent toward high performance

• Strong knowledge of Meta, TikTok, Google Ads, ASA, Snapchat, and their auction/optimisation mechanics

• Familiarity with Web2Web, Web2App, and mobile acquisition funnels, including SKAN

• Track record in setting up or scaling creative testing frameworks

• T-shaped marketer with strengths in UA, creative strategy, analytics, and funnel thinking

• Experienced in OKR-based goal setting and working with cross-functional stakeholders

• Strong leadership, communication, and collaboration skills with executive presence

• Advanced English proficiency and high emotional intelligence with a proactive, ownership-driven mindset
  

Why working at Zing is awesome

• Be part of the fastest-growing fitness and lifestyle startup

• Help shape the internal engine of one of the most exciting AI consumer products

• Excellent work environment: the company is small enough to be person-oriented

• Remote-friendly environment with the option to collaborate in-person

Come be a part of something extraordinary at Zing AI Coach – where innovation meets inspiration, and every day brings new opportunities for growth and impact. Join us and help us create an exceptional user experience for Zing Coach!