Head of Product Marketing

We're SweedPos, a product-driven startup building an all-in-one cannabis retail platform. We’re on the lookout for a Head of Product Marketing tools to join our team remotely and help us scale and optimize our platform.

What to do in the project?

• This role involves directly managing one of the cross-functional product development teams and leading the Product Owner responsible for the second team focused on marketing tools

• Develop and maintain a comprehensive product roadmap for our customer acquisition team

• Build and own tools, creating performing acquisition strategies based on data insights and campaign performance

• Conduct market and customer research to gather insights and inform product development decisions

• Define and prioritize product features based on customer needs, business goals, and technical feasibility

• Manage the product backlog, ensuring it is up-to-date and prioritized based on business and customer impact

• Analyze product performance and customer feedback to make data-driven decisions and continuously improve products

• Perform independent business analysis of features

• Manage the team's daily operations, including hiring, motivation, and performance management

• Work closely with Customer Success Managers, as they are key to driving adoption of our marketing tools among clients

What professional skills are important for us?

• Minimum 3 years of experience as a Product Owner/Product Manager role

• Strong hands on experience with SEO, Paid ads or other marketing tools

• Technical understanding of the product and the ability to communicate effectively with the development team.

• Proven experience in a dynamically evolving product with constantly shifting priorities.

• Familiarity with Kanban, and Scrum methodologies

• Strong leadership and team management skills

• Ability to perform business analysis and project management

• Upper-Intermediate and higher level of English. You will need to communicate with the English-speaking part of the team, clients and write and read the documentation in English

• Additionally, you excel in creating exceptional products and driving metrics growth

What Else Matters?

• Proactivity – We love team members who take initiative and provide feedback

• Critical thinking – We value problem-solvers who think beyond just writing code

• Adaptability – Our industry is evolving fast, and we need people who thrive in change

What We Offer

• Salary in USD (B2B contract with the US company)

• 100% remote – We’re a remote-first company, no offices needed!

• Flexible working hours – Core team time: 09:00-15:00 GMT (flexible per team)

• 20 paid vacation days per year

• 12 holidays per year

• 3 sick leave days

• Medical insurance after probation

• Equipment reimbursement (laptops, monitors, etc.)