Head of Creative Production

Responsibilities

• Manage a team of 4 design leads (each overseeing 3-4 designers) and 2 creative producers;

• Develop and implement the creative strategy for promoting the application portfolio;

• Manage and coordinate content production;

• Work with advertising hypotheses, conduct market and competitor research to identify effective approaches and creative solutions;

• Monitor key performance metrics (CTR, CPI, CPA, ROAS, etc.) of advertising creatives;

• Coordinate collaboration with cross-functional teams, marketing teams (marketing designer, user acquisition), product, and content departments to create a cohesive creative strategy;

• Implement innovative technologies and new approaches in creative production to increase campaign effectiveness and production speed;

• Optimize and automate processes.

Requirements

• Minimum 3 years of experience in creative and producer roles;

• Understanding of digital environment principles and processes such as User Acquisition (UA);

• Ability to analyze and interpret data: experience with analytics tools (Google Analytics, Facebook Ads Manager, etc.);

• Experience with tools for A/B testing creatives and drawing conclusions based on the data;

• Ability to generate ideas and hypotheses for testing aimed at improving conversion;

• Collaboration with marketing (marketing designer, user acquisition), product, and content departments to create a cohesive creative strategy;

• Excellent presentation and argumentation skills for presenting solutions and findings to various stakeholders;

• Ability to deeply analyze market trends and competitor behavior, formulating insights to improve advertising strategies;

• Understanding the value of various tools and approaches in the context of improving creative effectiveness;

• Experience in developing and implementing a creative strategy for promoting an application portfolio;

• Experience in creating and implementing creative solutions for user acquisition campaigns across various channels (Meta, TikTok, YouTube, Google, etc.);

• Experience in conducting process audits, identifying opportunities for production optimization, and streamlining processes to increase production speed and quality;

• Experience in implementing a performance-oriented approach: setting goals, metrics, providing regular feedback, and developing employees;

• Experience in reorganizing creative processes and implementing systemic changes;

• Understanding of modern automation tools (including GenAI for creative and production) and the ability to adapt them to team needs;

• Knowledge of tools that accelerate and scale production (asset systems, prompt flows, automated pipelines for video/static content).