GTM Manager / Growth Marketer

We are Rockup - a startup building a new kind of social networking and messaging mobile app focused on real-time geolocation. Think Telegram meets Tinder, but with a focus on location and communities - a tool for connecting with the people around you when you need it most.

Backed by a profitable sister company, we have the energy and agility of a startup coupled with resources of a mature organization. We’re a fast-moving startup preparing for our MVP launch and looking for a senior, hands-on GTM Manager / Growth Marketer who will help us crack local density in Cyprus first, and then scale globally. 

To succeed, Rockup needs high local density in targeted areas — which means smart, creative go-to-market execution is just as important as the product itself. And that’s where you come in.

What you’ll do

• Plan and execute an offline flyer campaign targeting Cyprus neighborhoods, including planning, locations, success criteria, printing, distribution, etc.

• Run real-world activations, test tactics, iterate quickly, and scale what works

• Set up and own practical field metrics (activation, retention by location, etc.) and establish a feedback loop with the team

• Turn our Cyprus efforts into a repeatable GTM playbook suitable for global scaling, and lead our launches in new markets

• Work as part of the product team, collaborating on positioning, virality mechanics, and owning the marketing side including landing and App Store pages

Who we’re looking for

• You have a senior marketing background with proven ability to execute, not only plan

• You have experience launching B2C products, ideally where offline distribution/activation was involved

• You are comfortable running scrappy experiments with tight budgets and iterating fast in ambiguity

• You have strong ownership, running initiatives end-to-end with minimal guidance

• Bonus points for experience with social media, messaging or community-driven products and being fluent with network effects, virality and local density dynamics

Why join us?

• A key role in shaping and executing launch strategy of an ambitious social media product

• Hybrid setup in sunny Limassol, relocation package and work permit assistance if needed

• Competitive salary and fast growth opportunities as we expand beyond Cyprus

• Any equipment you need, comfortable office space, the basics