Copywriter (UK English)

Benrey is a full-stack marketing agency built for businesses that are done wasting time. We don’t pitch fairy tales. We don’t push theories. We analyse and execute.

We handle everything from paid media and creative to SEO, ASO, content, PR, brand protection, ambassadorship and beyond - digital, print, and everything in between. If it moves the brand forward, if it makes an impact - we’re on it.

We’re the team you call when **it needs to get done - right, fast, and without excuses.

Interested? Let’s see if we’re a match!

Role Summary:

We’re looking for an Editorial Copywriter to join our growing content team. You’ll write and edit high-quality content that helps users understand products and services, compare options, and make better decisions. You should be able to write in clear international English and adapt tone for UK-focused pages when needed. You’ll work with structured templates and follow strong editorial standards, with SEO best practices in mind (structure, intent, internal linking, on-page optimisation). iGaming experience is a plus, but not required.

Key Responsibilities:

• Write clear, engaging copy for reviews, listicles, guides, and website pages

• Adapt tone for different markets (UK and international English) while keeping one consistent brand voice

• Write with SEO best practices: search intent alignment, headings, internal linking, and on-page optimisation

• Summarise and explain key terms and policies in plain language

• Follow structured templates and editorial guidelines to keep content consistent

• Edit and improve content for clarity, tone, readability, and SEO performance

• Work closely with editors and designers to match content to page layouts

• Ensure all content aligns with legal, brand, and PR guidelines

• Refresh and update content when information changes

• Maintain high standards for accuracy, balance, and transparency

Your Skills and Competences:

If you don’t tick every single box below but you’re motivated, dedicated, and passionate about learning new skills, we still want to hear from you. What matters most is your drive to grow and your commitment to creating content that makes an impact.

• Native-level (or near-native) English writing and editing

• Strong writing portfolio (reviews, comparison content, consumer guides, or similar)

• Solid SEO fundamentals: understanding intent, structuring pages, using headings correctly, and supporting internal linking

• Excellent sense of tone, clarity, and structure

• Detail-oriented and careful with facts, wording, and claims

• Comfortable working independently and hitting deadlines

• Confident editor: able to improve drafts quickly and consistently

Nice to have:

• iGaming writing experience (online casinos, sportsbooks, or related content)

• Experience writing for regulated or compliance-sensitive industries

• Familiarity with CMS tools and editorial workflows

• Hands-on experience with SEO tools (GA, GSC, Ahrefs, Semrush)

We Offer:

• Flexible working hours

• Amicable work environment and supportive team members

• Opportunities for professional development and career growth

•Remote work

Hiring Stages:

• Introductory call

• Assignment

• Hiring manager round