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This job has expired and no longer accepts applications.
$2,500 - $4,000
Windscribe is a Toronto-based privacy pioneer founded in 2016, dedicated to building reliable, easy-to-use tools that protect online privacy for 100M+ users worldwide. Windscribe is unlike most other companies. We're 100% privately owned and bootstrapped. We build products that people want to use, pay for, and tell others about, all while not taking ourselves too seriously and not resorting to shady marketing tactics that are "industry standard" which make false promises of the product's capabilities just to make the next funding round. We have a fast-paced environment that demands high velocity, autonomy, and first-principles thinking while leveraging the latest tools to get sh!t done.
We are looking for someone to own organic growth across every app store our Windscribe app lives in.
We need an ASO Specialist to drive organic visibility, ranking, and conversion for the Windscribe app across every storefront it appears in. This is a 100% organic mandate. No paid UA, no ad spend management. Just deep, obsessive optimization of listings, creative, keywords, and conversion funnels, backed by rigorous experimentation.
You'll own our presence primarily on:
Google Play Store (Android phones/tablets, Android TV)
Apple App Store (iOS, iPadOS, tvOS)
Amazon Appstore (Android, Fire Tablet, Fire TV)
And you'll keep an eye on secondary storefronts where the Windscribe app and its browser extensions also live:
Huawei AppGallery
Chrome Web Store
Firefox Add-ons (AMO)
Microsoft Edge Add-ons
F-Droid (open-source Android build)
If a store has a listing, a ranking algorithm, and a review section, it's your territory.
Own organic ASO end-to-end across Play Store, App Store, and Amazon Appstore: keyword research, metadata optimization (titles, subtitles, short and long descriptions, keyword fields), and category and competitive positioning. You'll treat each store as its own ranking surface, not a shared bundle of strings, because the two algorithms read completely different fields.
Localize by market, not by language. Not just translating strings but adapting keyword strategy, screenshots, and messaging to what actually converts in each country. Search behavior, competitor landscape, and cultural context differ by geography, not just by language. This includes using additional storefront locales to index for more keywords even inside a single language.
Design and run structured experiments using native tooling (Google Play Store Listing Experiments, Apple Product Page Optimization, and Custom Product Pages) plus third-party platforms. One clean hypothesis per release, sized so it can actually reach significance, so we know what moved the number.
Optimize for a freemium funnel. Understand how listing decisions affect free-to-paid conversion downstream, not just install volume. We care about the quality of installs as much as the quantity, and a listing that inflates installs while tanking paid conversion is a loss, not a win.
Track rankings, category placement, and competitor movement across all listed stores, and turn that into a prioritized action plan rather than a dashboard nobody reads.
Run ratings and reviews as a growth lever. Find patterns in feedback, feed insight back to product, and oversee our automated review-response system (tuning triggers, templates, and timing rather than hand-writing individual replies). Review velocity and recency now feed ranking, so this is not just reputation management.
Use AI tools fluently in your actual workflow: keyword clustering, competitive teardown, localized copy drafting and QA, creative iteration, and experiment analysis. We're not looking for someone who dabbles. We want someone who rebuilt their ASO process around AI-assisted work and can show us how.
Make our listings legible to AI discovery. App discovery is moving into assistants and on-listing AI. You'll have a view on how a privacy app gets surfaced and quoted by systems like Apple Intelligence, Google's Ask Play, and the assistants people now ask before they ever open a store.
Partner cross-functionally with design (creative assets), content (localized copy voice and QA), and the team tracking privacy-respecting, store-side and backend conversion metrics, so store optimization ladders up to real growth, not vanity metrics.
Stay ahead of platform changes. Play Store and App Store ranking updates, new experiment features, policy shifts that affect listings, and emerging tooling. This category moves, and VPN apps get hit by policy changes more often than most.
A real track record in organic ASO for an app at meaningful scale on a freemium or subscription model. Come with numbers you can defend: keyword rank movement, impression-to-install lift, product page conversion gains, and ideally some read on how listing changes moved free-to-paid downstream, not just raw installs.
A current, correct mental model of how the two algorithms differ, not the blog-post version. You know Apple indexes the app name, subtitle, and 100-character keyword field but not the description, that Google Play indexes the full long description and rewards natural keyword density across it, and that repeating a term across Apple's title, subtitle, and keyword field burns characters instead of compounding. You write the App Store description for the human and the Play Store description for both the human and the crawler.
Awareness of where ranking weight has actually moved. You know Custom Product Pages now rank organically for their linked keywords rather than only serving paid traffic, that Apple started treating screenshot caption text as keyword-relevant, and that both stores have pushed weight toward retention, conversion rate, and review velocity over raw download counts. If your ASO knowledge stops at "put the keyword in the title," this role will move faster than that.
Real localization strategy across languages and regions: keyword arbitrage across storefront locales, and screenshots and messaging adapted to how each market searches and what its audience is skeptical about. Not strings run through a translator.
Hands-on experimentation with the native tools and their real limits. Google Play Store Listing Experiments, Apple Product Page Optimization, and Custom Product Pages, plus an honest understanding of the treatment caps, the traffic and time each test needs, and why testing one variable per release is the only way to attribute a result.
Command of a current ASO stack. AppTweak, Sensor Tower (which now includes the former data.ai / App Annie), MobileAction, AppFollow, SplitMetrics, App Radar, ASOMobile, or similar. We care that you know what each tool is good at, where it's weak, and where its data quietly lies to you, far more than which logo is on your dashboard.
A point of view on AI in app discovery. Users increasingly ask ChatGPT, Gemini, Perplexity, and Apple Intelligence which app to install before they open a store, and Google's Ask Play and Apple's App Store Tags now generate listing content and browse placement from your metadata, reviews, and screenshots. You should have a real take on how to make a privacy product clear and quotable to those systems without turning the listing into keyword soup.
Extremely strong AI fluency in your day-to-day. You use AI to move faster and think better across keyword research, competitive analysis, localized copywriting and QA, creative testing, and experiment analysis, and you can talk concretely about how you've applied it to ASO work specifically.
Analytical rigor in App Store Connect and Google Play Console, and the ability to turn impressions, product page views, and installs into a testable hypothesis. Read the measurement note below before you assume you know how we operate.
VPN, DNS, or privacy/security fluency, or the ability to get there fast. Our category has its own vocabulary, a skeptical audience, and store policies that treat VPN apps differently by market. Apple requires VPN apps to use the Network Extension framework, Google Play has its own VPN disclosure and policy rules, and some storefronts restrict or remove VPN apps entirely by region. You should understand that the store itself is part of the threat model, and that a policy change in one country can pull a listing overnight.
Strong writing instincts, because a lot of ASO is copy and our brand voice is dry, irreverent, and unapologetically pro-privacy. You don't need to be a comedy writer, but you should get why "solutions" and "leverage synergies" make us wince, and you should never ship a listing that overpromises what the product does.
Direct experience with VPN, DNS filtering, or other privacy/security apps, where category-specific store policies and audience skepticism shape ASO differently than a typical consumer app.
Experience across the broader footprint: Amazon Appstore (Fire TV in particular), Huawei AppGallery, and the browser extension stores (Chrome Web Store, Firefox AMO, Edge Add-ons), each of which has its own ranking logic and review quirks.
Solid traditional SEO, since App Store web indexing and app results inside web search overlap with classic search more every year.
We're a lean, high-autonomy team that ships fast. You'll have direct access to leadership, real ownership over your metrics, and the freedom to run the experiments you think will actually move the needle, not the ones that look good in a slide deck.
Expired on: 8/18/2026
Windscribe (VPN)
Windscribe is a privacy-first, Canadian-based VPN and cybersecurity company utilized for anti-censorship, ad-blocking, and IP masking.
ASO Manager
